Privacy Notice for Customers

Gaysorn Holding Co., Ltd. or Gaysorn Group and Its affiliates (the “Company”) recognise the importance of your personal data, a former, existing, and prospective customer of our products, goods, and services. The Company knows you care about how information about you is collected, used, disclosed, and/or cross-border transferred. The Company and Its affiliates of Gaysorn Group will use information you share with us to provide our products, goods and services you need and want that the Company appropriately tailors to you. The Company appreciates your trust that the Company will carefully and sensibly handle your personal data. Therefore, the Company has prepared the privacy notice (the "Privacy Notice") which applies to our retail stores, websites, mobile applications, concierge, sales representatives, event booths, social networking sites, online communication channels, pick-up registration for goods and/or services and other channels where the Company collects your personal data. However, please read this Privacy Notice in conjunction with the terms and conditions of the particular services that you use. (This may be provided separately according to the type of Personal Data that the Company collects from you).

For the purpose of this Privacy Notice, “Personal Data” means any information relating to an identified or identifiable natural person.
The Company reserves the right to modify this Privacy Notice from time to time, so please review it frequently to see when this Privacy Notice was last revised. Any changes to this Privacy Notice will become effective when the Company posts the revised Privacy Notice on our website. The Company will provide additional notice of significant updates. In case any modification deprives your rights of sensitive data in relation to this Privacy Policy, the Company will first obtain your consent, except as otherwise permitted by law.

Types of Personal Data the Company collects

The Company may collect or obtain the following types of information which may include your Personal Data directly or indirectly from you or other sources or through our affiliates, subsidiaries, business partners. The specific type of Personal Data collected will depend on the context of your interactions with the Company, and the services or products you need or want from the Company and companies in Gaysorn Group.

  1. Personal details, such as title, full name, gender, age, occupation, qualifications, job title, position, business type, company name, nationality, country of residence, date of birth, marital status, number of family members and children, ages of children, information on government-issued cards (e.g. national identification number, photograph of the national identification, information on the national identification, control number on the reverse side of the national identification (Laser ID), social security number, passport number, tax identification number, driver's license details or similar identifiers), immigration details such as arrival and departure date, signature, voice, voice record, photograph, facial features for recognition, CCTV records, work place, education, insurance details, license plate details, house registration, household income, salary and personal income including complaints, your comment on our product, goods, and services, and inquiries via social media;
  2. Contact details, such as postal address, delivery details, billing address, telephone number, fax number, email address, LINE ID, Facebook account, Facebook ID, Google ID, Twitter ID, and other ID from social networking sites including your contact person detail (telephone number, contact data on other correspondence such as communication via chat box).
  3. Membership details, such as account details, member card number, reward points (if any), card issued date and expiry date, member ID, customer ID, member type, customer type, member join/registration date and month, membership period, bank account and payment details, service and product applications (e.g. membership application);
  4. Financial details, such as debit/credit card or bank information, credit/debit card number, credit card type, issuance/expiration date, cycle cut, account details, bank account details, prompt pay number payment details and records, your information regarding the risk profile for the business partner, credit rating and solvency, information in accordance with the declaration of suitability, suitability of transaction and any other financial details;
  5. Transaction details, such as details about payment to and from you, payment date and/or time, payment amount, refund details, refund amount, points, date and location of purchase, purchase/order number, appointment date for service, address/date and time for pick up or delivery, acknowledgement of receipt, recipient email’s signature, warranty details, complaints and claims, booking details, rental details, transaction, transaction history, location, transaction status, past sales transaction, status, transaction status, purchasing behaviour, and any other details of products and services you have purchased, including but not limited to any information incurring from using of products or services provided on our platform, such as e-wallet, digital asset, lending product, insurance product and the product related to wealth management, etc.;
  6. Technical details, such as Internet Protocol (IP) address, cookies, media access control (MAC) address, web beacon, log, device ID (such as international mobile equipment identifier (IMEI), electronic serial number (ESN), mobile equipment identifier (MEID) and serial number (SN)), device model and type, formats of software and hardware of the device when it is activated in the system, network, connection details, access details, single sign-on (SSO), login log, access time and location, time spent on the page, login data, GPS, latitude, longitude and time spent on each webpage, login information, applications downloaded on a communication devices, search history, browsing details, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on devices you use to access the platform, including any other technical information arising from the use of our platform and systems;
  7. Behaviour details, such as information about your purchasing behavior and data supplied through the use of our products and services including favourites, preferences, interest and your search history;
  8. Profile details, such as your username and password, profile details and picture, purchases, historical orders, past orders, purchase history, items bought, item quantity, orders or product recalls made by you, orders via website, Cash On Delivery details, order ID, financial records, PIN, your interests, preferences, feedback and survey responses, satisfaction survey, social media engagement, participation details, loyalty programs, your use of discount codes and promotions, customer order description, customer service, attendance to trade exhibitions and events, trade exhibitions, litigation, testing and trials;
  9. Usage details, such as information on how you browse or use our websites, platform, application products and services, products in customer's cart, wish list record, remind me flash sale record, follow-shop record, and timestamp of last click and Q&A record;
  10. Marketing and communication details, such as your preference in receiving marketing from us, our affiliates, subsidiaries, business partners or other companies, and your communication preferences, information of your interaction with us and marketing data (e.g. information supplied through surveys, polls, feedback, or research activities).
  11. Sensitive data, such as race, religion, political opinions, fingerprints, facial recognition, person identity information (biometrics), face, information from the iris recognition, physical or mental health or condition, genetic data, medical history, disability and criminal records.

If you provide Personal Data of any third party to the Company, e.g. their name, family name, address details, and telephone number for emergency contact, family member income, or if you use the service on any of our platforms with your consent. The Company can access and collect third party personal information relating to you, such as information on name, picture and/or phone number, as well as personal and contact information of family, friends, emergency contact persons, recommended persons or referrals accessible from your mobile number, etc.; please provide this Privacy Notice for their acknowledgement and/or obtaining consents if necessary.

The Company will only collect, use, or disclose sensitive data on the basis of your explicit consent or where permitted by law.

The Company will only collect the information of children, quasi-incompetent persons, and incompetent persons where their parent or guardian has given their consent. The Company does not knowingly collect information from customers under the age of 20 without their parental consent when it is required, or from quasi-incompetent persons and incompetent persons without their legal guardian's consent. In the event the Company learns that the Company has unintentionally collected personal information from anyone under the age of 20 without parental consent when it is required, or from quasi-incompetent persons and incompetent persons without their legal guardians, the Company will delete it immediately or process only if the Company can rely on other legal bases apart from consent.

The purpose to collect, use or disclose your Personal Data

1. The purpose of which you have given your consent:
Marketing and Communications: The Company collects, uses and discloses your Personal Data to provide privileges and promotions, discounts, special offers, advertisements, notices, news, information and any marketing and communications about the products and services from the Company, Gaysorn Group, Its affiliates and/or subsidiaries and business partners which the Company cannot rely on other legal bases.
2. The purposes the Company may rely on and other legal grounds for processing your Personal Data
The Company may also rely on
(1) contractual basis, for our initiation or fulfilment of a contract with you;
(2) legal obligation, for the fulfilment of the legal obligations;
(3) legitimate interest, for the purpose of our legitimate interests and the legitimate interests of third parties;
(4) vital interest, for preventing or suppressing a danger to a person’s life, body, or health; and/or
(5) public interest, for the performance of a task carried out in the public interest or for the exercising   of official authorities.

The Company may collect, use and disclose your Personal Data for the following purposes:

  • To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to support and perform other activities related to such services or products; to complete and manage bookings and to carry out financial transaction and services related to the payments including transaction identification, verification, and cancellation; to process your orders, delivery, and collections and returns; refund and exchange of products or services; to provide updates and on the delivery of the products, and to perform warehouse internal activities, including picking, packing, and labelling of packages; to verify warranty period; to provide aftersales services, including maintenance and facility reservation;
  • Marketing and Communications: To provide privileges, offers, updates, sales, special offers, promotions, advertisements, notices, news, information and any marketing and communications about the products and services from the Company, Gaysorn Group, Its affiliates, subsidiaries and business partners.
    Promotions, special offer, loyalty programs, reward programs, prize draws, competitions, and other offer promotions: To allow you to participate or be eligible to special offers, loyalty programs, reward program, sweepstakes, privilege, prize draws, competitions, and other offer/promotions (e.g. sending you reminder emails and transferring your Personal Data to business partners) to participate in activities and seminars, and all services related to advertising. This includes to process and administer your account registration, Diamond Lounge service, parking right, gift registration, event registration; for processing, collection, addition, exchange, earning, redemption, payment, and transfer of points; to examine your entire user history, both online and offline; to provide and issue gift vouchers, gift cards, and invoices;
  • Registration and Authentication: To register, verify, prove, affirm, identify, and/or authenticate you or your identity;
  • To manage our relationship with you: To contact and communicate with you as requested by you or in relation to the products and services you obtain from the Company, those within Gaysorn Group and Its affiliates, and business partners; to handle customer service-related queries, request, feedback, complains, claims, disputes or indemnity; to provide technical assistance and deal with technical issues; to process and update your information; to facilitate your use of the products and services;
  • Personalization, profiling and data analytics: To recommend products and services that might be of interest to you, identify your preferences and personalize your experience; to learn more about you, the products and services you receive and other products and services you may be interested in receiving; to measure your engagement with the products and services, undertake data analytics, data cleansing, data profiling, market research, surveys, assessments, behaviour, statistics and segmentation, consumption trends and patterns;   profiling based on the processing of your Personal Data, for instance by looking at the types of products and services that you use, how you like to be contacted; to know you better; to improve business performance; to better adapt our content to the identified preferences; to determine the effectiveness of the promotional campaigns, identify and resolve of issues with existing products and services; qualitative information development. For this purpose, the Company will collect, use and disclose your Personal Data for your interest and benefit and for legitimate interest and businesses of the Company, Gaysorn Group, Its affiliates, subsidiaries and our business partners where such interests and businesses are not overridden by your fundamental rights to personal data. The Company will request your consent where consent is required from time to time.
  • To improve business operations, products, and services: To evaluate, develop, manage, and improve, research and develop the services, products, system, and business operations for you and all of our customers within the Company, Gaysorn Group and/or Its affiliates, including but not limited to our business partners; to identify and resolve issues; to create aggregated and anonymized reports, and measure the performance of our physical products, digital properties, physical measurement of products performance, digital features and marketing campaigns as well as developing business models, model for loan consideration, insurance and debt collection model;
  • To better understand you: To learn more about the products and services you receive, and other products and services you may be interested in receiving, including profiling based on the processing of your Personal Data, for instance by looking at the types of products and services that you use from us, how you like to be contacted and so on;
  • Functioning of the sites, mobile application, and platform: To administer, operate, track, monitor, and manage the sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on the sites and platform; improve layout, and content of the sites and platform;
  • IT Management: For business management purposes including for IT operations, management of communication system, operation of IT security and IT security audit; internal business management for internal compliance requirements, policies, and procedures;
  • Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities' orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when the Company reasonably believes the Company is legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders. This includes to provide and handle VAT refund service; issue tax invoices or full tax forms; record and monitor communications; make disclosures to tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
  • Protection of our interests: To protect the security and integrity of our business; to exercise our rights or protect our interest where it is necessary and lawfully to do so, for example to detect, prevent, and respond to fraud claims, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to secure the compliance of our terms and conditions; to detect and prevent misconduct within our premises which includes our use of CCTV; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business;
  • Fraud detection: To verify your identity, and to conduct legal and other regulatory compliance checks (for example, to comply with anti-money laundering regulations, and prevent fraud). This includes performing sanction list checking, internal audits and records, asset management, system, and other business controls;
  • Corporate transaction: in the event of sale, transfer, merger, reorganisation, or similar event the Company may transfer your Personal Data to one or more third parties as part of that transaction;
  • Risks: To perform risk management, audit performance, and risk assessments; and/or
  • Life: To prevent or suppress a danger to a person’s life, body, or health.
    If you fail to provide your Personal Data when requested, the Company may not be able to provide our products and services to you.

3. To whom the Company may disclose or transfer your Personal Data

The Company may disclose or transfer your Personal Data to the following third parties who collect, use and disclose Personal Data in accordance with the purposes under this Privacy Notice. These third parties may be located in Thailand and areas outside Thailand. You can visit their privacy policies to learn more details on how they collect, use and disclose your personal data as you could also be subject to their privacy policies.

  • The Company, Gaysorn Group and Its affiliates
    As Gaysorn Holding Co., Ltd. is part of Gaysorn Group and Its affiliates which all collaborate and partially share customer services, products and systems including website-related platforms and systems, the Company may need to disclose or transfer your Personal Data to, or otherwise allow access to such Personal Data by other companies within the Company, Gaysorn Group and Its affiliates for the purposes set out in this Privacy Notice. Please see the list of companies for further details here.
  • The service providers of the Company
    The Company may use other companies, agents or contractors to perform services on their behalf or to assist with the provision of products and services to you. The Company may share your Personal Data with our service providers or third-party suppliers including, but not limited to
    • (1) infrastructure, internet, infrastructure technical, software and website, IT service providers and developers;
    • (2) warehouse and logistic service providers;
    • (3) payment service providers;
    • (4) research agencies;
    • (5) analytics service providers;
    • (6) survey agencies;
    • (7) auditors;
    • (8) law firms;
    • (9) marketing, advertising media, and communications agencies;
    • (10) concierge;
    • (11) campaign and event organisers;
    • (12) sale representative agencies;
    • (13) telecommunications and communication service providers;
    • (14) payment, payment system, authentication, and dip chip service providers and agents;
    • (15) outsourced administrative service providers;
    • (16) data storage and cloud service providers;
    • (17) verifying and data checking (Netbay and Department of Provincial Administration) service providers;
    • (18) dispatchers; and/or
    • (19) printing service providers.
      In the course of providing such services, the service providers may have access to your Personal Data. However, the Company will only provide our service providers with the Personal Data that is necessary for them to perform the services, and the Company asks them not to use your information for any other purposes.
  • The business partners of the Company
    The Company may transfer your Personal Data to our business partners in the businesses of banking, finance, credit, loan, asset management, investment, insurance, credit cards, telecommunications, marketing, retail, e-commerce, warehouse, logistics, wellness, lifestyle products and services, spa and fitness, reward and loyalty program, and data analytics, including platform sellers or providers whom the Company may jointly offer products or services, or whose products or services may be offered to you. Data shared in this way will be governed by the third party’s privacy policy and not this Privacy Notice.
  • Social networking sites
    The Company allows you to login on to our sites and platforms without the need to fill out a form. If you log in using the social network login system, you explicitly authorize us to access and store public data on your social network accounts (e.g. Facebook, Google, Line, WeChat, or Instagram), as well as other data mentioned during use of such social network login system. In addition, the Company may also communicate your email address to social networks in order to identify whether you are already a user of the concerned social network and in order to post personalized, relevant adverts on your social network account if appropriate.
    The Company also partner with certain third parties that allow you to enroll in their services or participate in their promotions. For example, certain companies allow you to use your loyalty program number or online services login to receive or register for their services. Additionally, your social network account provider allows you to connect your social network account to your online services account or log into your online services account from your social network account. When you enroll in those services, the Company will share your Personal Data with those third parties. If you do not want to share your Personal Data in this way, do not provide your loyalty or reward program number to third parties, do not use your online services account to register for third-party promotions and do not connect your online services account with accounts on third-party services. Data shared in this way will be governed by the third party’s privacy policy and not this Privacy Notice.
  • Third parties required by law
    In certain circumstances, the Company may be required to disclose or share your Personal Data in order to comply with legal or regulatory obligations. This includes any law enforcement agency, court, regulator, government authority or other third party where the Company believes it is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals’ personal safety, or to detect, prevent, or otherwise address fraud, security, or safety issues.
  • Professional advisors
    This includes lawyers, technicians and auditors who assist in running our business, and defending or bringing any legal claims
  • Associations
    The Company may transfer your Personal Data to other member associations, such as Thailand E-Payment Association (TEPA), Electronic Transactions Development Agency (ETDA), the Association of Confederation of Consumer Organization, Thailand (ACCOT), Foundation for consumers, the Thai Chamber of Commerce, Thai E-Commerce Association, Thai Retailers Association, Thai Shopping Center Association, Ratchaprasong Square Trade Association and/or the Ratchaprasong Intersection Group.
  • Assignee of rights and/or obligations
    Third parties as our assignee, in the event of any reorganisation, merger, business transfer, whether in whole or in part, sale, purchase, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock or similar transaction; will comply with this Privacy Notice to respect your Personal Data.

4. International transfers of your Personal Data

Third parties as our assignee, in the event of any reorganisation, merger, business transfer, whether in whole or in part, sale, purchase, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock or similar transaction; will comply with this Privacy Notice to respect your Personal Data.

5. How long does the Company keep your Personal Data

The Company retains your Personal Data for as long as is reasonably necessary to fulfil the purpose for which the Company obtained it, and to comply with our legal and regulatory obligations. However, the Company may have to retain your Personal Data for a longer duration, as required by applicable law.

6. Security of your Personal Data

The Company recognizes the importance of maintaining the security of your Personal Data. Therefore, the Company endeavours to protect your information by establishing security measures for your Personal Data appropriately and in accordance with the confidentiality safeguard of Personal Data, to prevent loss, unauthorized or unlawful access, destruction, use, alteration, rectification or disclosure; provided, however, that the Company will ensure that the method of collecting, storing and processing of your Personal Data, including physical safety measures follow the information technology security policies and guidelines of the Company.

7. Cookies and how they are used

If you visit our websites, the Company will gather certain information automatically from you by using cookies.

Cookies are small pieces of information or text issued to your computer when you visit a website and are used to store or track information about your use of a website and used in analyzing trends, administering our websites, tracking users’ movements around the websites, or to remember users’ settings. Some cookies are strictly necessary because otherwise the site is unable to function properly. Other Cookies allow us to enhance your browsing experience, tailor content to your preferences, and make your interactions with the site more convenient: they remember your username in a secure way, as well as your language preferences.

Most Internet browsers allow you to control whether or not to accept cookies. If you reject, remove or block Cookies can affect your user experience and without cookies, your ability to use some or all of the features or areas of our websites may be limited.

In addition, some third parties may issue Cookies through our websites to serve ads that are relevant to your interests based on your browsing activities. These third parties may also collect your browser history or other information to determine how you reached our websites and the pages you visit when you leave our websites. Information gathered through these automated means may be associated with the Personal Data you previously submitted on our website.

8. Your rights as a data subject

Subject to applicable laws and exceptions thereof, you may have the following rights to:

Access: You may have the right to access or request a copy of the Personal Data the Company is collecting, using or disclosing about you. For your own privacy and security, the Company may require you to prove your identity before providing the requested information to you.

Rectification: You may have the right to have incomplete, inaccurate, misleading, or not up-to-date Personal Data that the Company collects, uses or discloses about you rectified.
Data Portability: You may have the right to obtain Personal Data the Company holds about you, in a structured, electronic format, and to send or transfer such data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if the Company is collecting, using or disclosing such data on the basis of your consent or to perform a contract with you.

Objection: You may have the right to object to certain collection, use or disclosure of your Personal Data such as objecting to direct marketing.

Restriction: You may have the right to restrict the use of your Personal Data in certain circumstances.

Withdraw Consent: For the purposes you have consented to our collecting, using or disclosing of your Personal Data, you have the right to withdraw your consent at any time.

Deletion: You may have the right to request that the Company deletes or de-identification of Personal Data that the Company collects, uses or discloses about you, except the Company is not obligated to do so if the Company needs to retain such data in order to comply with a legal obligation or to establish, exercise, or defend legal claims.

Lodge a complaint: You may have the right to lodge a complaint to the competent authority where you believe our collection, use or disclosure of your Personal Data is unlawful or noncompliant with applicable data protection law.

9. Contact Information

If you wish to contact the Company to exercise the rights relating to your Personal Data or if you have any queries about your Personal Data under this Privacy Notice, please contact the Company or our Data Protection Officer at:
Gaysorn Holding Co., Ltd. Gaysorn Group and Its affiliates
Data Protection Officer (DPO)
999, 4th Floor, Gaysorn Centre, Lumpini, Pathumwan, Bangkok, 10330, Thailand.
Phone: 02-656-1149
Email: dpo@gaysorngroup.com

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